What the Flock! Hand Dyed is the brainchild of Joe Cole. This business came to fruition due to Joe's love for all things creative and fun. In 2011 while he was searching through his local yarn shop at the time and not finding anything that exactly fulfilled his excitement for color and fiber. He slowly started experimenting with wool yarn and simple food coloring for dyeing. This is when the bug had bitten him and it's been a nonstop ride ever since. Joe takes pride in the colorwork that he presents on yarn. Focusing on Bold, Bright and Vibrant colors. There aren't many dyers focusing on these colors and you can go just about everywhere and get your run of the mill, plain jane colors. What the Flock! finally opened for business in 2012 and has been doing many dyeing and fiber arts related things since.